Learn Your Customers.

Learn Your Market.

Keep your business focused in the right direction

Let Us Help You Grow

Strategic Research Initiatives, LLC, based in Queen Creek, Arizona, has conducted consumer research for clients in the automobile sector, motorsports, heavy-duty trucks, construction equipment, and farm equipment. SRI is well-known for its global research capabilities, having undertaken studies in more than 20 key markets. Among SRI’s Clientele are firms in sectors such as: computer services, telecommunications, oil and gas, travel, ski resorts, educational institutions and sports organizations and teams. We also collaborate with advertising agencies and clients who specialize in B2B research.

Our Specialties

Industries we specialize in internationally include:

  • Automotive
  • Cars, light trucks
  • Heavy duty trucks
  • Construction equipment
  • Motorcycles & ATVs
  • Agriculture Equipment/Products
  • Economic development
  • Education
  • Film & television
  • Medical
  • Municipal
  • Professional Sports
  • Utilities


Research Services

Ideas Testing

Our research consists of measuring consumer reactions to new products and services in automotive, computer services, financial services, and sports organizations and teams. We also develop and manage large scale automotive clinic test environments.


Customer Experience

We have implemented continuous tracking programs domestically and in international markets. SRI advises on best practices and future trends with Customer Satisfaction and Customer Experience research.


Advertising

We work with advertising agencies to support their clients through tracking studies, baseline measurements, and concept testing.

Branding

 We measure your brand equity both domestically and internationally with current and competitive customers.


Loyalty

SRI relates loyalty measures for repeat and additional business from current customers, including ROI measurement, including extensive analysis of Net Promoter Scores.


Pricing

We can help you calculate ideal price points and acceptable bandwidth on new products, features and struggling products, correlating to sales and cost data.


Recent Purchaser Information/Customer Segmentation

We conduct traditional buyer studies to profile customers by demographic and psychographic information


Reputation Management

SRI assists companies in tracking and managing their reputations in social media settings.


We Are International

We have worked in many different countries, making us a company with global capabilities. Since 2009, SRI has conducted research in the following countries

North America

  • US
  • Canada
  • Cuba
  • Mexico

East Asia

  • China
  • Hong Kong SAR
  • Indonesia
  • Japan
  • Malaysia
  • Singapore

West Asia

  • Qatar
  • UAE

South America

  • Brazil

Europe

  • Belgium
  • France
  • Germany
  • Italy
  • Netherlands
  • Norway
  • Sweden
  • Spain
  • Turkey
  • United Kingdom

Oceania

  • Australia
  • New Zealand
  • Papua New Guinea

North America

  • US
  • Canada
  • Cuba
  • Mexico

East Asia

  • China
  • Hong Kong SAR
  • Indonesia
  • Japan
  • Malaysia
  • Singapore

West Asia

  • Qatar
  • UAE

South America

  • Brazil

Europe

  • Belgium
  • France
  • Germany
  • Italy
  • Netherlands
  • Norway
  • Sweden
  • Spain
  • Turkey
  • United Kingdom

Oceania

  • Australia
  • New Zealand
  • Papua New Guinea

Contact

We’d love to hear from you.  Choose the most convenient method and we’ll get back to you as soon as we can.

Contact Us

Frequently Asked Questions

  • Can you tell me more about Strategic Research Initiatives, LLC?

    Strategic Research Initiatives, LLC of Queen Creek, AZ is an internationally recognized market research firm that provides insightful research services to various business industries. We pride ourselves on our analytical reports and have presented to C-Suite executives in the U.S. and around the world. We also work with advertising agencies, branding agencies, and clients who focus on B2B research.

  • Why do I need market research?

    Market research can assist with product, pricing and strategy development, understanding your customers’ perceptions of your brand and your competitors’, assess future trends and many other needs. Effective market research should guide your company to effective next steps, both short-term and long-range in nature. In some cases, SRI has acted as a neutral evaluator for investors and capital markets.

  • When do I need to conduct market research?

    Market research should be conducted at the start of a new business or product launch or when a company is losing ground to competition but wants to understand why market conditions have changed. As our client, we can help you assess these issues as they arrive, and guide you during the times you need service.    

Share by: